Last Updated: March 17, 2025

Cookie Policy

Learn how Etoil uses cookies and similar technologies to enhance your M50 eToll and tag management experience in compliance with GDPR and ePrivacy Directive.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit our website or use our M50 eToll services. They are widely used to make websites work more efficiently and provide information to the website owners.

Simple Explanation: Cookies help us remember your preferences, keep you logged in securely, and understand how you use our services so we can improve them for you and other M50 users.

We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period or until you delete them). We also use similar technologies such as web beacons, pixels, and local storage.

1.1 Legal Framework

Our use of cookies complies with:

  • The General Data Protection Regulation (GDPR)
  • The ePrivacy Directive (Cookie Law)
  • Irish Data Protection Acts
  • Google Ads policies for transparency and user consent

2. How We Use Cookies

At Etoil, we use cookies and similar technologies for several important purposes related to our M50 eToll and tag management services:

Authentication & Security

Keep you logged in and protect your account from unauthorized access

Preferences

Remember your settings and preferences for a better experience

Analytics

Understand how users interact with our services to make improvements

4. Detailed Cookie Information

The table below provides detailed information about the cookies we use on our website and in our M50 eToll services:

Cookie Name Type Purpose Duration Data Shared
etoil_session Essential Maintains your secure login session for M50 toll management Session Session ID, encrypted user data
etoil_vehicle_pref Functional Remembers your default vehicle for toll payments 1 year Vehicle preferences, tag settings
etoil_region Functional Stores your regional preferences for M50 toll rates 1 year Location preferences, currency settings
etoil_consent Essential Stores your cookie consent preferences 1 year Consent status for each cookie category
_ga Analytics Google Analytics - distinguishes users for usage statistics 2 years Anonymous usage data, device info
_gid Analytics Google Analytics - distinguishes users for 24-hour period 24 hours Anonymous session data
_gat Analytics Google Analytics - used to throttle request rate 1 minute No personal data
etoil_csrf Essential Protects against cross-site request forgery attacks Session Security token
etoil_billing_pref Functional Remembers your billing cycle and notification preferences 6 months Billing preferences, notification settings

5. Third-Party Cookies

We may also use certain third-party cookies to enhance our M50 eToll services. These are cookies set by domains other than etoil.com:

5.1 Analytics Providers

We use Google Analytics to understand how users interact with our services. These cookies collect information in an anonymous form, including:

  • Number of visitors to our site
  • Pages visited and time spent on pages
  • Referral sources and geographic data
  • Device and browser information

We have configured Google Analytics to anonymize IP addresses and respect "Do Not Track" signals.

5.2 Payment Processors

When you make toll payments, our payment providers (Stripe, PayPal) may set cookies to securely process your transactions and prevent fraud.

5.3 Customer Support

Our live chat and support tools may use cookies to provide you with better assistance for your M50 toll queries.

Important: We do not allow third-party advertisers to place cookies on our website. Our focus is solely on improving your M50 eToll experience. We have data processing agreements with all third-party providers to ensure GDPR compliance.

6. Managing Your Cookie Preferences

You have full control over the cookies we use. Here are the ways you can manage them:

Browser Controls

You can also manage cookies through your browser settings. Most browsers allow you to:

Browser Settings

Refuse or delete cookies through your browser's privacy settings. Check your browser's help section for instructions.

View Instructions

Mobile Devices

On mobile devices, you can manage cookies through your browser app settings or device preferences.

Opt-Out Tools

Use tools like the Google Analytics Opt-out Browser Add-on to prevent data collection.

Opt-Out

Browser-Specific Instructions:

  • Google Chrome: Settings → Privacy and security → Cookies and other site data
  • Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Cookies and website data
  • Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

Note: If you disable certain cookies, some features of our M50 eToll services may not function properly. Essential services like toll payments and account login will continue to work, but personalized features may be limited.

8. Data Protection and GDPR

We take your privacy seriously and comply with the General Data Protection Regulation (GDPR) and Irish data protection laws:

8.1 Lawful Basis for Processing

We only process your personal data when we have a lawful basis to do so:

  • Essential cookies: Necessary for the performance of our M50 eToll services (Article 6(1)(b) GDPR)
  • Functional cookies: Based on your consent (Article 6(1)(a) GDPR)
  • Analytics cookies: Based on your consent or our legitimate interest in improving our services (Article 6(1)(a) or (f) GDPR)

8.2 Your Rights

Under GDPR, you have the right to:

  • Access information about how we use your data
  • Withdraw consent for cookie usage at any time
  • Request deletion of your personal data
  • Object to certain types of processing
  • Data portability
  • Rectification of inaccurate data
  • Restriction of processing

8.3 Data Minimization

We follow the principle of data minimization, only collecting data that is necessary for the specified purposes. All data collected through cookies is:

  • Relevant and limited to what is necessary
  • Stored only for as long as needed
  • Protected with appropriate security measures
  • Processed transparently and lawfully

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or service features. We will notify you of any material changes by:

  • Posting the updated policy on our website with a new "Last Updated" date
  • Displaying a prominent notice on our M50 eToll services
  • In some cases, sending you a notification via email or through your account
  • Requiring renewed consent for significant changes that affect your privacy rights

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies. Continued use of our services after changes constitutes acceptance of the updated policy.

Policy History: This version (2.0) replaces our previous cookie policy dated January 2024. Major changes include enhanced transparency about third-party cookies, improved user controls, and GDPR compliance updates.

10. Contact Us

If you have any questions about our use of cookies, this Cookie Policy, or to exercise your data protection rights, please contact us:

Etoil Data Protection Team

1A Ballymount Rd Lower, Walkinstown, Dublin, D12 PC56, Ireland

Email: privacy@eflowe.pro

Phone: +353 1 551 9721

Data Protection Officer: dpo@eflowe.pro

Supervisory Authority: If you have concerns about our data practices, you have the right to lodge a complaint with the Data Protection Commission Ireland.