About Etoil - Smart eToll and Tag Management for M50

Our Story

From a simple idea to Ireland's most trusted eToll management platform

Born from Frustration, Built for Simplicity

Etoil was founded in 2020 when our team experienced firsthand the challenges of managing M50 toll payments for both personal and business vehicles. The complex payment systems, confusing regulations, and time-consuming administrative tasks inspired us to create a better solution.

We started with a simple mission: to make M50 toll payments effortless for everyone - from daily commuters to large fleet operators. Our platform eliminates the stress of missed payments, confusing billing cycles, and administrative overhead.

Today, Etoil manages over 12,000 active tags and processes millions of euros in toll payments annually, helping individuals and businesses across Ireland save time and money while staying compliant with M50 regulations.

Our Mission & Vision

Driving innovation in Irish toll management

Our Mission

To simplify M50 toll payments through innovative technology that saves time, reduces costs, and eliminates administrative burdens for all road users in Ireland.

We're committed to developing solutions that work seamlessly in the background, allowing our customers to focus on what matters most - their journeys and their businesses.

Our Vision

To become Ireland's leading mobility payment platform, expanding beyond toll management to create a comprehensive ecosystem for all transportation-related payments and services.

We envision a future where transportation payments are fully automated, integrated, and personalized to each user's needs - making travel simpler and more enjoyable for everyone.

Our Values

The principles that guide everything we do at Etoil

Innovation

We continuously push boundaries to develop cutting-edge solutions that anticipate and solve our customers' evolving needs.

Trust

We build lasting relationships based on reliability, security, and transparency in all our interactions and transactions.

Customer Focus

Our customers' success is our success. We listen, adapt, and deliver solutions that genuinely improve their experience.

Excellence

We strive for perfection in every detail, from our user interface to our customer support and payment processing.

Our Leadership Team

The experienced professionals driving Etoil's success

Sarah O'Malley

CEO & Founder

Former transportation consultant with 15+ years in mobility solutions.

Michael Brennan

CTO

Technology expert specializing in payment systems and fleet management software.

Emma Fitzgerald

Head of Customer Success

Dedicated to ensuring every Etoil customer has an exceptional experience.

David Murphy

Head of Business Development

Focused on expanding Etoil's partnerships and fleet management solutions.

Why Choose Etoil?

What sets us apart in the Irish toll management market

Bank-Level Security

Your payment information is protected with enterprise-grade encryption and PCI DSS compliance.

Seamless Integration

Connect Etoil with your existing accounting, fleet management, and business systems.

Dedicated Support

Our Irish-based support team understands local challenges and is available when you need help.

Cost-Effective

Save on administrative costs, avoid late fees, and optimize your toll expenditure with our analytics.

About Etoil - Revolutionizing M50 Toll Management